Travel Agent Resource Hub
Why use a travel agent?
#WhyUseATravelAgent
Helping Travel Advisors Show Travelers the Value of Professional Travel Advice
Sky Bird’s #WhyUseATravelAgent initiative provides travel advisors with free resources to help consumers understand the value of working with a travel professional.
A Sky Bird Initiative
About the Campaign
#WhyUseATravelAgent
For 50 years, Sky Bird has worked alongside travel professionals across North America. The #WhyUseATravelAgent campaign builds on that legacy by helping travel advisors communicate their value directly to today’s traveler.
The nationwide initiative highlights an important message: while technology has transformed how people search for travel, professional advice, experience and human support continue to matter.
Sky Bird has created a growing library of customizable resources that travel advisors can use across social media, email, websites and client communications.
Why the campaign matters
Why Use a Travel Agent?
Travel agents and travel advisors can provide:
- Expert guidance — professional advice based on the traveler, destination and type of trip.
- Time-saving support — less time comparing hundreds of flights, hotels and travel options.
- Better value — looking beyond the cheapest price to consider flexibility, routing, inclusions and the overall experience.
- Personalized recommendations — travel designed around the traveler rather than an algorithm.
- Support when plans change — a knowledgeable professional to turn to when disruptions or unexpected issues occur.
Campaign spotlight
Real creative.
Real impact.
Travel Agent E-Book
#WhyUseATravelAgent
Why Use a Travel Agent E-Book
A ready to share, consumer friendly guide designed to help your clients understand why using a travel agent matters, from expert guidance and personalized recommendations to better decision making and support when travel plans change.
Inside the E-Book
- 10 reasons to use a travel agent
- Travel agent vs. booking online
- The value of expert, personalized advice
- Why the cheapest fare isn’t always the best value
- Planning complex and multi-destination trips
- Support when travel plans change
- Human expertise in an AI-powered world
- How travel advisors save clients time and stress
Customizable Travel Advisor Flyer
A ready to use, customizable flyer designed to help you show clients why working with a travel advisor matters especially when travel becomes more complex or uncertain.
Personalize the flyer with your agency’s logo, contact information and branding, then share it with clients by email, social media, your website or in print.
Learn More About Working With Travel Professionals
Frequently Asked Questions About Using a Travel Agent
Why use a travel agent instead of booking online?
A travel agent does more than make a reservation. They help evaluate options, understand the details, personalize recommendations and provide professional support throughout the travel experience.
What are the benefits of using a travel agent?
The main benefits include expert guidance, personalized recommendations, time savings, help evaluating overall value and access to human support when plans change.
Are travel agents still worth using?
For many travelers, yes—particularly for complex itineraries, international travel, special occasions, group travel or trips where professional guidance and support are important.
Can a travel agent save you money?
Sometimes, but price isn't the only consideration. A travel advisor can help identify better overall value by considering fare conditions, routing, flexibility, inclusions and other factors that may not be obvious from the headline price.
What's the difference between a travel agent and a travel advisor?
The terms are often used interchangeably. “Travel advisor” increasingly reflects the broader role professionals play in advising, planning and supporting travelers rather than simply making bookings.
Why use a travel agent when AI can plan a trip?
AI can help travelers research ideas and compare possibilities. A professional travel advisor adds human judgment, personal knowledge, context and support based on an individual traveler's needs.
#WhyUseATravelAgent
